Ask Mr. Marketing

Like Coke and Pepsi, Democrats and Republicans are brands, with voters (customers) vociferous advocates of one or the other.

I’d like to encourage you to be increasingly vigilant about the shysters, scam artists, and other nefarious efforts to separate you from your hard-earned money.

Prior to investing in any new marketing idea, be sure the strategy’s appropriate for your audience. Check that you’re working with legitimate groups, and that there’s a realistic potential for significant return on your investment.

This screen was obviously set up to generate revenue by showing visitors a commercial.

Yet it’s blank. Is it possible someone screwed up?

Annoying a captive audience with paid advertising is more likely to eliminate any good feelings the occasion might otherwise generate.

If this lady is generous, she’ll merely say something to the manager and be done with it. However, if she’s sufficiently irritated over this situation, she may tell all her friends, then blast the dealership on Facebook, LinkedIn and Instagram … or all three.

Regardless of what you sell, you’re doubtlessly meeting lots of new people all the time. I promise that if you don’t have business cards in your pocket, you’re missing chances to reinforce in the moment who you are and what you do.

To encourage pet adoptions, and for the entire month of March, Helen Woodward will be open every day, cutting adoption fees in half.

Navigating airports, security, delays and lost luggage are all-too-common parts of travel. Throw in a talented pup who remediates at least one woe, and life’s suddenly infinitely better.